Simon Moolman, Designer in Haarlem, Netherlands
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Simon Moolman

Verified Expert  in Design

Designer

Location
Haarlem, Netherlands
Toptal Member Since
January 24, 2017

Simon在创意行业拥有超过15年的经验. He became an integral part of agencies, such as MC Saatchi, VML, and Ogilvy—where he led various creative teams. 他曾与世界上最大的品牌合作，并将新兴品牌转变为具有竞争力的实体. His focus is interactive and experience design. Simon不断追求通过设计来讲述有意义的故事，从而改变人们的生活.

eCommerce DesignUser Interface (UI)Identity DesignDigital DesignBrand DesignLogo DesignLogotypeMockupsWebsitesResponsive UIWireframingCampaign DesignApp UIUser Experience (UX)UI DesignInformation DesignDesignAdArt Direction

Portfolio

Work Experience

Senior Interactive Designer | Owner

2015 - PRESENT
Independent Work
  • 担任互动艺术总监和一家小型创意企业的老板, servicing various clients: Smirnoff, MWEB, Old Mutual, Distell, Yardley, Heineken, and smaller startup brands.
  • Managed my responsibilities: digital design, UI/UX, interaction design, experiential design, activations, strategy, ideation, print design, sound and motion design, and motion storyboarding.
  • 通过积极的推销工作扩大客户名单. Came to appreciate working with smaller brands, such as Pierre Cronje, RecoMed, Axiom Capital, and others.
  • 与客户建立更牢固、更私人的关系——更好地了解他们的品牌特征.
Technologies: Adobe After Effects, Adobe InDesign, Axure, InVision, Adobe Illustrator, Adobe Photoshop, Adobe Creative Suite

Creative Lead | Designer

2020 - 2023
NoiseAware
  • Spearheaded creative direction over three years, as the business underwent various growth cycles, from product to multi-service focus. 制作有影响力的内容，与Airbnb和VRBO等品牌建立了重要的合作关系.
  • Revamped all brand communication channels (ATL, TTL, BTL) with a 360-degree approach, 加强每一个接触点以维护品牌的完整性, in line with the evolving business goals.
  • Worked with various communication channels, including web and app design, brand identity, social media, print media, product/service landing pages, mailer campaigns, and presentation/pitch materials, alongside creating brand illustrations.
  • 完成所有创造性和战略性的最后期限.
Technologies: UI Design, UX Design, App Design, Marketing Design, Digital Design, Responsive Web Design (RWD), Creative Design, Creative Direction, eCommerce, Product Design, Illustration, Adobe Experience Design (XD), Adobe CC, Landing Page Design, Mobile Apps, Prototyping

Lead Creative | Product Manager

2017 - 2019
CoinCentral
  • 为印刷和数字设计和概念化CoinCentral身份.
  • 设计多个品牌产品标识，注重用户获取.
  • 设计各种信息图表，支持品牌产品和博客内容.
  • 加入Toptal项目，为网络和移动设备设计和制定完整的CoinCentral网络体验. Responsibilities included: strategy and planning, UX, UI design, web and mobile, user testing, and prototyping.
  • 设计了基于订阅的SaaS产品，加密实验室. Responsibilities included: strategy and planning, UX, UI design, web and mobile, user testing, and prototyping.
  • 为品牌发布和多个产品发布设计了一系列社交媒体和数字广告活动.
  • Worked on multiple core product components; infographics, interactive PDFs, interactive currency exchange, mailers, blog, etc.
  • 在各种产品销售页面工作，以增加新会员的收购和现有会员的转换率.
  • Designed an informative, engaging, 并且总是最新的加密投资组合网络/移动指南, using infographics as a guide for aesthetics.
技术:Adobe Experience Design (XD)， Zeplin, InVision, Adobe Illustrator, Adobe Photoshop, Dashboards, Logo Design, Brand Design, Design Systems

Lead Designer

2017 - 2019
Upswing Poker (via Toptal)
  • 通过战略设计思维重新评估品牌的整体存在感, 旨在提高品牌市场牵引力和产品转化率.
  • 开发了一个连贯的品牌标识信封和支持所有品牌的优质扑克产品.
  • Created various product identities. 以高转化率为主要目标，设计和战略化产品登陆页面(网页和手机).
  • Worked on a complete website overhaul. 重新设计的Upswing扑克网站开始与内容评估和审查, UX, UI, and user testing (web and mobile).
  • 为产品发布和品牌知名度设计多个社交媒体活动和数字广告媒体活动.
技术:Adobe Experience Design (XD)， Zeplin, InVision, Adobe Illustrator, Adobe Photoshop, Landing Page Optimization, Landing Pages

Lead Creative

2017 - 2017
Sara Chandlee (via Toptal)
  • 与公司首席执行官密切合作，为Sara Chandlee客户开发和设计品牌体验.
  • 设计和开发各种客户品牌标识.
  • 为Sara Chandlee客户设计各种网站:UX, UI, web和移动.
  • 为SaraChandlee品牌设计品牌标识.
  • 为SaraChandlee的不同客户从事艺术指导和摄影工作.
技术:Adobe Experience Design (XD)， Zeplin, InVision, Adobe Illustrator, Adobe Photoshop

Lead Creative

2017 - 2017
Threpsis (via Toptal)
  • 为Threpsis的MVP营养应用程序创建用户旅程和用户体验.
  • 与客户密切合作，确定目标市场.
  • 重新评估和评估客户的数字品牌标识.
  • 为关注健康和饮食的人们设计了一个平台.
  • 设计信息图表表，解释日常膳食和菜单.
  • 为他们的投资者演示创建了一个应用的MVP原型.
  • Prioritized my time well to deliver a working product prototype within a week; the turnaround time was incredibly tight.
技术:Adobe Experience Design (XD)， Zeplin, InVision, Adobe Illustrator, Adobe Photoshop

Visual and Product Designer for Marketing

2017 - 2017
Point (via Toptal)
  • 为Point品牌设计各种营销渠道的内容.
  • Worked on the brand's identity and user experience.
  • Reworked areas of their website and product pages.
  • 参与多个社交媒体和广告活动，推广新产品和新功能.
  • 参与了几次演示，包括一个Pecha Kucha产品.
  • 为自己的传统传播渠道设计各种平面传播.
技术:Adobe InDesign, Adobe Illustrator, Adobe Photoshop

Senior Interactive Art Director

2014 - 2016
M&C Saatchi Abel
  • 为一家提供全方位服务的创意机构启动并领导数字创意团队.
  • Led successful digital projects, campaigns, 以及各种品牌的产品——其中一个值得注意的是为喜力(Heineken)打造的社交平台.
  • Managed my responsibilities successfully, including the UI/UX, interaction design, experiential design, activations, strategy, ideation, print design, sound and motion design, motion storyboarding, animation design, and digital design.
  • 获三项本地及国际荣誉及奖项, 包括喜力在戛纳的年度创意营销.
  • Worked on brands like Pepsi Co., Heineken, Takealot.com, Yardley, Nedbank, MWEB, StreetStore, and others.
Technologies: Adobe After Effects, Adobe InDesign, Axure, InVision, Adobe Illustrator, Adobe Photoshop, Adobe Creative Suite

Senior Interactive Art Director

2011 - 2014
VML
  • 领导一家提供全方位服务的数字广告公司的数字创意团队. Worked with the best UI/UX teams in South Africa.
  • 成功处理我的职责:团队管理, UI/UX, interaction design, experiential design, activations, strategy, ideation, print design, sound and motion design, motion storyboarding, animation design, and digital design.
  • 获30多项本地及国际荣誉及奖项，包括年度最佳机构. 国际荣誉由戛纳电影节、威比奖、SXSW和其他奖项奖励.
  • Worked on brands like General Motors, Nestlé, The Johannesburg Stock Exchange, Pernod Ricard, Distell, Nedbank, Standard Bank, Vodafone, Metropolitan, Samsung, SAPPI, South Africa Tourism, and others.
Technologies: Adobe After Effects, Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Axure, InVision, Adobe Creative Suite

Art Director

2009 - 2011
Ogilvy
  • 帮助公司提供360度全方位服务:ATL, BTL和TTL. 在各大渠道积累了丰富的经验.
  • Managed my responsibilities successfully, including print design, sound and motion design, motion storyboarding, animation design, digital design, UI/UX, activations, strategy, and ideation.
  • Worked on large brands, such as KFC, Coca-Cola, Bakers, SAB Miller, Sun International, Land Rover, Kellogg's, IBM, BP, Lucozade, Colgate, Audi, and others.
Technologies: Adobe After Effects, Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Axure, InVision, Adobe Creative Suite

Designer | Animator

2008 - 2009
Clearwater
  • Worked on sound and motion design. The work revolved around television channel branding.
  • 曾在MNet、MNet非洲、DSTV、MTV等品牌工作.
  • Handled my responsibilities successfully, including design, sound and motion design, motion storyboarding, animation design, and ideation.
Technologies: Adobe After Effects, Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Adobe Creative Suite
2005 - 2009

Bachelor's Degree with Honors in Information Design

University of Pretoria - Pretoria, South Africa

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